Join to apply for the Email Marketing Specialist role at Focus on the Family . Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees dedicated to enriching the lives of families, engaging the culture, advocating for life, and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal. Email Marketing Specialist The Email Marketing Specialist is responsible for administering, coding, and deploying mass‑market email, push, and SMS notification campaigns. The position works with the Email Marketing Team to impact relevance, incorporate best industry practice, and create error‑free production and distribution of each deployment. Essential Duties & Responsibilities Keeps at the forefront of the technical, analytical, and marketing concerns of email marketing. Campaign Management Manages the digital processes from creation through deployment while keeping on a strict schedule. Launches campaigns to the entire base or a segmented list of constituents. Initiates A/B testing toward improving key metrics (i.e., opens, clicks, conversion). Contributes to and adheres to the development of department standards and processes. Steers the resolution of technical and business problems that result from assigned activities. Establishes and maintains a healthy give‑take atmosphere of respect between ministry contacts and the Digital Interactive Marketing team. Creates, specifies, and recommends improvements that increase value for the ministry and additional revenue based on a sound understanding of the ministry’s unique business challenges. Creates innovative marketing solutions that maximize the internet’s strength. Brings strategic vision and objectivity to the Digital Interactive Marketing team, keeping all work focused and on target to achieve significant returns on objectives. Impact Relevance Helps develop base email contact strategies and robust test matrix. Works with the data services team to execute list segmentation to improve relevance. Measures the effectiveness of initiatives to improve relevancy. Creates dynamic content to target relevant content via digital marketing. Team Membership Acts as a team representative on technical development projects that impact product, key metrics, and relevancy. Contributes to strategic and tactical planning. Other Duties & Responsibilities Masters software utilized by the ministry (Salesforce Marketing Cloud, Litmus, Aprimo, and Photoshop). Performs other duties as assigned. Working Environment / Physical Requirements Office environment. Job Qualifications & Requirements Character / Spiritual Exemplifies Ephesians 5:1‑2: “Therefore be imitators of God…”. Pursues the Great Commission given by Jesus Christ in Matthew 28:19‑20. Consistently witnesses for Jesus Christ; maintains a courteous, Christ‑like attitude in dealings inside and outside of Focus. Adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family’s ministry in prayer. Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer. Engages in Christian ministry. Demonstrates behaviors aligned with FOF core values. Personal Characteristics Adaptable, interdisciplinary mind; thrives in a department demanding many hats. Team player, doer, communicator, analyst, and leader. Knowledge & Experience Bachelor’s degree (or strong experience) in Computer Science desired. Experience with Salesforce Marketing Cloud preferred; Enterprise ESP expected. 2‑4 years of proven experience coding using HTML & CSS. Experience with responsive email design. Understanding of AMPScript. 2‑4 years of experience in digital marketing: online advertising, creative development, online media, site design and development, and/or managing websites preferred. 2‑4 years of Database/Direct Marketing experience preferred. Email/e‑newsletter guru. Photoshop and Adobe Creative Suite preferred. A/B testing experience preferred. Preferred programming knowledge (SQL, JavaScript, etc.). Skills, Abilities & Special Talents/Gifts Excellent organizational skills; ability to manage multiple online projects in a deadline‑driven environment. Effective problem‑solving skills; assess situations, evaluate options, make decisions. Superior writing, communication, and presentation skills. Understanding of overall media landscape and the digital sector. Ability to grasp, understand, and discuss complex technical and analytical topics. Willingness to adapt to multiple environments. Experience with high‑level contact management and digital marketing development. Creativity and inventiveness in problem‑solving. Spreadsheet manipulation and basic statistical analysis. Experience with online marketing tools such as Litmus, Return Path, Mail Chimp, etc. Teamwork orientation, individual excellence, sense of humor. Extensive knowledge of email marketing and desire for ownership. Ability to juggle multiple tasks without losing focus. Excellent record‑keeping skills. Analytical bias. Curiosity about competitors, users, products, and internal innovation. Pay Range $26.00 to $30.00/hr Application Materials Required Cover Letter. Resume/CV. For Colorado residents: You may redact or remove any age‑identifying information. Application Materials Instructions Please identify the job‑specific minimum qualifications you possess in your cover letter and ensure your resume includes all relevant experience to be accurately assessed. To apply, submit the following: 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications. Benefits Employees scheduled for 20 hours or more per week are eligible for: Norton LifeLock ID Theft Coverage. Legal Shield/ID Shield Coverage.
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